JB Hi-Fi
World Square, Sydney NSW
Creative Design
Lighting Design Guideline
Retail Lighting Design
Studio All produced an innovative retail lighting design for JB Hi-Fi, one of Australia's leading retail brands. Studio All was engaged to work with the design team to re-imagine the in-store experience and provide a turn-key solution as the new design strategy is rolled out through stores across Australia.
A transformational approach to retail lighting, our design strategy supports JB Hi-Fi’s values of innovation, passion and authenticity by improving product visibility and in-store navigation.
Our design intent delivers a unique and visually engaging aesthetic to highlight products, increase average dwell time and improve the visual experience in-store. We combine ambient light levels with high CRI accent lighting from the use of spotlights throughout the store, creating a visually appealing experience while bringing out the vibrant colour of each product.
Studio All has introduced a wayfinding strategy as part of the overall design concept, using light to facilitate store navigation. “Pods” are created throughout the store using subtle overhead lighting, assigning colours for certain product categories to provide a prominent, featured space for each within the store. The checkout area becomes a focal point, allowing customers to view it from any section of the store with higher light levels to attract attention.
Demonstrating the impact of lighting design, the World Square JB Hi-Fi stores improves the customer experience and encourages customers to spend more time in-store while showcasing products in their best possible light.
